[Techradar.Pro] Why startups need an emerging markets distribution strategy

[Techradar.Pro] Why startups need an emerging markets distribution strategy

Why startups need an emerging markets distribution strategy INDUSTRY VOICE Organizations must localize apps and tech to succeed By Karl Mattson All too often, startups try to execute on go to market strategies strictly focused on finding traction in the United States or EU and then hoping that success in these markets translates into direct success globally. […]