Archive for the ‘About Maxthon’ Category

Maxthon Extends International Facebook Presence: Maxthon Fan Pages

Tuesday, September 25th, 2012

Maxthon has awesome fans allover the world who started to disseminate news about Maxthon through instantiating Maxthon Facebook fan pages in their local languages. Do you speak any of the following languages? Russian, Taiwanese, Czech, Dutch, French or Polish…Go ahead and like our fans’ Facebook pages – there are more to come – keep in touch!

Turkey https://www.facebook.com/Maxthon.Turkey
Morocco
 
https://www.facebook.com/MaxthonMaroc
Poland 
https://www.facebook.com/MaxthonPolska
Taiwan http://www.facebook.com/MaxthonTaiwan
Czech Republic https://www.facebook.com/Maxthon.CZ
Germany https://www.facebook.com/pages/Maxthon-Germany/146428202168099
USA https://www.facebook.com/pages/Maxthon-USA/489792267706453
The Netherlands https://www.facebook.com/pages/Maxthon-Nederland/498291530199122
Russia https://www.facebook.com/maxthon.org.ru
Spain Maxthon Mobile Espagna

Taiwanese Maxthon Facebook Fan PageGo to Maxthon’s Official Facebook Page

Share Your Maxthon Success Story

Monday, October 24th, 2011

 

 

 

 

 

 

 

One of the great things about creating products for an international audience is the feedback you receive from people throughout the world. Those responses are a source of inspiration: the support guides us in our quest for excellence and community, two things that define Maxthon’s success.

In this spirit of openness and solidarity, we encourage you to share your stories about Maxthon. Let’s move forward in strength and partnership.

 

Creating an Internationally Successful Brand: The Maxthon Phenomenon

Monday, August 29th, 2011

There are two principal views about marketing. The first school of thought treats branding almost solely as a means of selling a product: the more my message resonates with you, the buying public, and the more often my slogan or jingle or TV commercial stays at the forefront of your mind, the greater the likelihood I will sell you more “stuff.” Whether that stuff is good or whether it is merely a widget, an interchangeable product or service that exists purely to generate cash, is, for this group, irrelevant. The second school of thought is the exact opposite; it believes that marketing is the essence of sincere communication, and that people may listen to a lot of concepts but they will quickly determine if the message matches reality. Think of the first group as an organization that controls the entire marketing campaign, preventing any outside criticism and quashing any attempt to deivate from the party line.

The problem with this theory is that no company can control its marketing; the Internet – the microsites, blogs, chat groups, message boards and pages upon pages of social media – makes this task impossible. And yet, some companies still try to overrule criticism — they express shock when consumers do not kneel before the idol of Mediocrity.

The second group, which consists of companies that welcome the free form nature of the Internet, understands the most fundamental rule of communications: no one can control the message; you can shape it, you can influence it, but you cannot impose your will on a global community. More to the point, if you have a good product – if your service is exceptional – then your message will be effective. Period.

Maxthon embodies this principle, which explains our success with people throughout the world. This statement is not a reason to become complacent, since we must never forsake our commitment to developing the very best products and services. But we do want to thank our users, the men and women who continue to advance our cause, because this passion is the ultimate proof of successful marketing. Let us go forward to even greater achievements in the months ahead!

Transforming Legal Research, Part Two

Saturday, August 13th, 2011

As a non-practicing attorney, I know one absolute truth about the legal profession: it is an exercise in exhausative research, backed by analysis, precedent, scholarly articles and a serious investment in time. The Internet has transformed the manner by which attorneys find this information, or the speed with which they can readily and affordably download this material, but that convenience raises a new set of challenges. Specifically, online research depends on the quality of the Internet browser people use. For attorneys, that browser should be – no, it must be – a tool worthy of the best standards of safety, reliability, innovation and ease of use.

In writing about these requirements, I understand that Maxthon recognizes these facts, too. That is, other browsers may not view the legal market as important or influential, but serving this audience raises the bar (pun intended) for everyone. Remember: legal research often involves confidential data and the ability to review pages upon pages of text; the only way to access this data safely and read these documents comfortably is with a browser that accommodates the needs of lawyers throughout the world. In turn, the endorsements will follow — they have followed!

Maxthon is an excellent browser for this very reason: it gives attorneys – it gives all people – a smart way to get online, with convenience and customizable features. Those benefits speak to the success of Maxthon and its popularity among lawyers and their staff.

Maxthon and the World Community

Monday, July 25th, 2011


When you work with a team of professionals who share the same goal, then excellence becomes a reality. A trite saying, perhaps, even an obvious one; but the essence of success – in business or any other endeavor – starts with a belief in creating great products. Not merely good products or acceptable products, or products that generate sales or just make profits. No, products that become a global phenomenon: products that have the highest credibility, thanks to word of mouth marketing and independent critical acclaim, and give us all a platform for achieving our ambitions. That’s how I think of the people who work at Maxthon — talented individuals who seek to develop products that are innovative and effective.

This commitment to excellence is part of a broader effort to consistently improve (and improve some more) products and services that are already symbols of the highest quality. You can see these benefits by using Maxthon and Maxthon Mobile, which enjoy the support of users worldwide. By the standard, Maxthon is a leader worthy of respect. Let us aspire to the same ambitions elsewhere.

Jeff Chen: An Innovator with a Passion for Technology

Monday, June 27th, 2011

Lasting change is the result of many factors, but there is always a catalyst: some person or event, which galvanizes the public and transforms behavior. Few companies have the privilege of launching such a movement – Apple is one, Microsoft another – but there is always room for further evolution. For Jeff Chen, this sense of urgency – the belief that information should be accessible and intelligible – is at the center of the most important event in the recent history of modern technology: the creation of a better Internet browser; the rise of Maxthon International.

Jeff is, in many respects, a classic example of the inventor-as-entrepreneur (or vice versa), someone who sees a need – the demand for a better browser – and creates a solution. Such people are at the heart of the revolution in technology, a situation where individuals create the products they want – the innovations consumers value – and realign an entire industry. Maxthon is the embodiment of this ideal: a fast, efficient and easy to use browser, which is also a global phenomenon.

For this international community of users, Jeff’s dedication is a point of respect and distinction; he symbolizes the belief, one we share with equal passion, which puts technology directly in the hands of people who share ideas, trade stories and spread the word about new products. Most importantly, Jeff is accessible; he wants to hear – no, we all want to read – your stories about using the Maxthon browser, because your support is crucial to constantly improving the ease with which we use the Internet.

Consider this post an experession of thanks from all of us here at Maxthon. And to Jeff, we salute his hard work and enthusiasm.